UFC Reebok Sponsorship Deal Pay

Kevin Iole writing for Yahoo Sports on the Rebook sponsorship deal:

The pay per fight, which begins at UFC 189 on July 11 in Las Vegas, is as follows:

  • Champions: $40,000.
  • Title challengers: $30,000.
  • 21 or more fights with UFC: $20,000.
  • 16-20 fights: $15,000.
  • 11-15 fights: $10,000.
  • 6-10 fights: $5,000.
  • 1-5 fights: $2,500.

My impression is that these figures make Reebok as a company seem cheap. Even the champions’ sponsorship pay strikes me as distinctly underwhelming.

Maybe Reebok should have thrown more money into their UFC sponsorship deal, over a shorter timeframe, to avoid making this impression with MMA fans.